UFC FIGHT PASS® will be available on Hisense and Toshiba smart TVs powered by VIDAA

LAS VEGAS – (COMMERCIAL THREAD) – UFC®, the world’s premier mixed martial arts organization, and Hisense, the world-class technology company, today announced a distribution and marketing collaboration focused on UFC FIGHT PASS®, the premier streaming service by subscription to the World for Combat Sports, which will be released on Hisense and Toshiba VIDAA-powered smart TVs.

Starting in August, UFC FIGHT PASS will be distributed to select new Hisense TVs as well as Toshiba smart TVs manufactured by Hisense that use the VIDAA smart platform, a Linux-based open smart TV operating system that is present on products in more than 120 countries around the world.

The UFC FIGHT PASS allows subscribers to access live UFC events; experience local mixed martial arts and combat sports from around the world; original series and historical programming; and the world’s largest fight library, with over 20,000 fights from dozens of combat sports organizations, as well as every fight in UFC history.

As Official Marketing Partner of UFC, Hisense brand will be featured in the world famous Octagon® at select UFC events for the remainder of 2021. In addition, Hisense will be the presenting partner of certain UFC digital content distributed on UFC social media platforms in the UK, Ireland, Europe and the Middle East.

“We are thrilled to partner with Hisense and VIDAA to bring the incredible combat sports content on UFC FIGHT PASS to more fans than ever before,” said Crowley Sullivan, UFC FIGHT vice president and general manager. PASS. “This collaboration is a win-win, as it will help us expand our global reach for FIGHT PASS, while exposing Hisense products to the UFC fan base in key markets.”

“Partnering with UFC, the world leader in MMA, is an important step in delivering the best sports content to our VIDAA users. I think we can grow our business faster together, as VIDAA is present in almost every country in the world and the UFC is becoming more and more popular outside the United States as well, ”said Guy Edri, vice president VIDAA Business Development Executive.

About UFC®

The UFC® is the world’s leading mixed martial arts (MMA) organization, with over 625 million fans and 155 million social media followers. The organization produces more than 40 live events each year in some of the world’s most prestigious arenas, while broadcasting to approximately 900 million TV homes in more than 175 countries. The UFC athlete roster includes the world’s top MMA athletes representing more than 70 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports and content company Endeavor, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC on Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

About Hisense

Hisense currently has more than 90,000 employees worldwide, as well as 16 industrial parks and 16 research and development centers, which constitute a multinational collaborative research and development system. Its business includes multimedia, household appliances, intelligent information systems and modern service industry, while its products have been exported to more than 160 countries and regions. According to an independent research and consulting firm, Hisense remains the world’s fourth-largest TV maker in unit shipments (compared to 2020 figures).


VIDAA is an open operating system for Smart TV based on Linux. Created in 2014, it has become – in just six years – a major global competitor in the field of smart TV platforms. In 2020, VIDAA introduced a completely new and revamped user interface named 4.0, which puts users and how they consume content at the heart of the design. The latest version of VIDAA – U5 was released in May 2021. VIDAA is preinstalled on new Hisense televisions as well as Toshiba Smart televisions manufactured by Hisense. For more information visit www.vidaa.com and follow VIDAA on Facebook.com/vidaatv, Twitter and Instagram at @vidaatv.

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