Responsive logos and why you should invest in them

With such a variety of screen sizes and the introduction of new advertising channels, business owners have realized that logos are no longer “one size fits all”.

Over the years, advancements in technology have caused business owners to think about and experiment with their brand design. Communicating your brand based on how your consumers interact with it is now a necessity.

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Since the logo is one of the most essential assets of any brand, it must continue to have an impact wherever people see it. Whether it’s a computer screen, a mobile or a billboard. So, to help your brand identity adapt to all major platforms, so-called responsive logos have come in. Now you are probably wondering what this is? Read on to learn all about responsive logo design.

What are responsive logos?

Responsive logos can change shape, allowing your brand identity to adapt and adapt to all the important platforms on which your audience interacts with your brand. These logos change in size, complexity or even color depending on the platform.

Originally considered a design trend, responsive logos are now a practical necessity. Considering the wide variety of screen sizes and ad platforms, that old rule of “never change your logo” will only hold you back today.

Why are responsive logos important?

Today, with so many places to display your logo, it’s virtually impossible to use the same version everywhere. This is where responsive logos come in. They ensure that the brand identity is visually consistent everywhere and everywhere. There are other factors listed below that make responsive logos important and indispensable right now.

1. Constantly evolving digital

Now that there are so many varying screen sizes, businesses need a wide variety of logos. One complex and detailed for large screens like that of a digital banner, TV or computer and another as basic as a brand for small screens like phones and digital watches. Responsive logos are dynamic and can adapt anywhere, they keep changing over time, while maintaining consistency.

Moreover, nowadays people use smartphones rigorously, which makes them, along with tablets, as important as desktops and laptops. This led Google to start increasing the ratings of mobile-friendly sites. It has become necessary for business owners to adapt their brand logos to smaller screens.

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2. Minimalist design

Responsive logo designs embrace minimalism. If the logo design is simple, it is easy to adapt it to different platforms. With so many types of small screens coming into the picture, make sure your logo isn’t too complex. Complex and overly detailed brand logos are difficult to fit into small screens, making it difficult for the audience to understand what you are trying to convey. So the simpler the better.

For example, today people communicate through icons and symbols even more than they do through words. Recently, the Mastercard company decided to keep only the intersecting yellow and red circles in their logo. They made the logo transparent so that it works in the digital landscape and is easy for people to recognize.

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Source: brand.mastercard.com

3. Video content consumption

With an increase in the consumption of video content, especially on social media, responsive logos are the need of the hour. You can try using motion effects for your responsive logo design just like movie studio logos have been experimenting and using for so long. Or, you can convey your brand’s unique selling point in the simplest way possible with an animated logo. Just like Intel! It makes it more attractive and fun.

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Source: Pinterest

Conclusion

Having a single logo might seem like a very easy option, but with the introduction of new advertising channels, that logo will only hold your brand back. Responsive logos are the new trend and the necessity of the day. With responsive logo design, you can improve your business customer experience and also make sure you have fantastic and visually appealing ways to connect with your target audience. So, it’s best to prepare a responsive logo design for your brand as soon as possible.

About Jon Moses

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