How has the PC industry changed over the years?
The industry was undoubtedly thriving, but with the onset of the Covid-19 pandemic, it has seen a resurgence. The PC industry has gone through a new cycle in which it has once again become a vital device in people’s lives. It’s been debated before whether smartphones will replace PCs, but today the two have proven to be mutually beneficial. For us, this is an exciting time to capture market value. We have many strategies and have observed several successful areas, such as games and educational devices. Green PC is available now, environmentally friendly and carefully designed to fit in with sustainability and the needs of the planet.
What do you have to say about supply chain issues? How is Acer keeping pace and has it affected your sales?
We had supply chain issues, but we also increased our turnover by 30% in two years. The pandemic has pushed us to be nimble and smart in allocating resources to the right market, at the right time and in the right sectors. Gaming was prioritized with sub-segments such as education. Basic PCs were in limited supply; however, demand changed because people needed better camera capabilities for video conferencing on their PCs. So while the infamous semiconductor shortage hasn’t entirely gone away, it has improved dramatically.
Tell us about your new product line.
As Chromebooks continue to be a source of innovation, our top priority is the green PC. We use 30% PCR plastic in the chassis, which reduces CO2 emissions by approximately 21%. PCR plastics, which are made from post-consumer resins, are environmentally friendly, more durable and minimize landfill waste. We also add PCR on the keycaps. We do not paint or apply stickers to the chassis. We use standardized screws to facilitate repairs, upgrades and recycling. In addition, the paintless chassis reduces the harmful effects of VOCs. Meanwhile, gaming segment devices account for 20-25% of our revenue.
What do you think of the drop in Chromebook sales?
Chromebook has been a device of choice in some markets. The decline in Chromebook sales is not a fundamental problem. I believe it is because the demand in the education sector has been so huge. We believe Chromebooks will still have an important role to play in the long-term market. However, there will be short-term troubles.
In the future, does Acer plan to enter the smartphone segments?
To be honest, no. We launched a range of rugged tablets last year, which proved to be popular. So we’ve had success, but it’s a niche market. However, I believe there are well-established companies in the mobile phone industry, and it is a highly competitive industry. Accordingly, we would instead focus on other aspects of service software. We are also looking at alternative business models, such as computer rentals.
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