Global shipments of PCs, including tablets, fell 2% year-on-year to 122.1 million units, but remained well above pre-pandemic levels in the third quarter of 2021, data shows by Canalys.
According to the report, shipments remained above pre-pandemic levels, with a two-year CAGR of 10% from the third quarter of 2019.
Shipments for tablets and Chromebooks were down after a series of successive quarters of growth.
Tablet shipments fell 15% year-on-year to 37.7 million units. Shipments fell as tablet requirements for consumer and educational use cases declined in most regions.
Chromebooks were down even more, with shipments down 37%, “mainly due to a slowdown in education spending in the United States,” according to the report. Total Chromebook shipments reached 5.8 million units in the third quarter of 2021.
Major Players in Total PC Market
In terms of the overall global PC market, including desktops, laptops and tablets, Lenovo maintained its lead with a market share increase of over 1% to 20% with the delivery of 24.4 million units.
Apple took second place with 5% growth to total shipments of 23 million units, taking a market share of 18.9%. HP, due to the impact of supply constraints, recorded a 6 percent drop in annual shipments and took third place with a 14.4 percent market share. In fourth place was Dell with a 12.5 percent share. It saw a significant 27 percent increase in shipments and an almost 3 percent increase in market share. Samsung rounded out the top five with a 6.9% market share.
While the overall tablet market shrank in the third quarter, most vendors still shipped volumes above pre-pandemic levels.
Apple maintained its lead with 15.2 million iPads delivered. It grabbed a 40.4% market share. However, it recorded a stable performance year over year.
Samsung ranked second despite a 20% drop, shipping 7.2 million units in the third quarter and gaining 19.1% market share. Lenovo came in third with an 11.3 percent share, maintaining its momentum. It was the only supplier in the top five to experience modest growth, with 4.2 million units shipped, up 2% year-on-year. Amazon and Huawei were the rest of the top five, with significant drops of 45% and 51% respectively and market shares of 7.4% and 6.6%, respectively.
Also read: Global PC shipments increase in Q3 2021: Gartner
“Despite the end of its meteoric growth streak, the tablet market remains strong, given the long period of decline leading up to the Covid-19 pandemic,” said Himani Mukka, analyst at Canalys.
“After five consecutive quarters of growth, all regions except Asia-Pacific experienced lower shipments. In most countries of the world, consumer demand and to support basic education functions for young children has slowed from the peak of the pandemic. But due to the large device penetration gap in APAC and the region’s preference for tablets as a learning tool, demand is expected to persist until early next year, ”Mukka said. .
“It’s also worth noting that despite the long tablet refresh cycles, the installed base has exploded over the past 18 months. Even though many choose not to upgrade their tablets in the coming years, shipping volumes are expected to be higher than expected before 2020. Beyond the consumer space, commercial tablet deployments will be an important aspect of the accelerated digital transformation that businesses undertake as the economic recovery, new ways of working and 5G deployments begin, ”added Mukka.
Chromebooks face a more pronounced decline
The Chromebook market saw a 37% drop in shipments year-on-year (52% qoq) in the third quarter of 2021.
“This comes as major education markets such as the United States and Japan are reaching saturation point, with public sector funding for digital education programs slowing. The Chromebook market has grown considerably since the start of the Covid-19 pandemic, as students have been forced to adapt to new learning settings, ”the report says.
“Chrome’s focus on the education market meant it was bound to slow down at some point,” said Brian Lynch, research analyst at Canalys.
“Governments, educational institutions and households have invested heavily in Chromebooks for over a year, and with so many students with devices and schools returning to classroom learning, the volumes of ‘shipping declined as a result, ”Lynch said.
“Still, Chrome has significantly expanded its user base over the past year and a half and will have many more refreshing opportunities as a result of this growth. Google has also made a significant investment in the enterprise market this year so that it attempts to broaden its horizons beyond its secure position in education. While this area presents a much more difficult challenge for Chrome, it will be able to rely on its economy, security and manageability to carve out a niche, ”added Lynch.
Chromebook vendors struggled across the board during the quarter as the overall market shrank significantly.
Lenovo took the top spot with 1.4 million units shipped and a 24.6% market share, down 21% year-over-year.
HP has lost its leadership position in the Chromebook market with shipments down 66% year-over-year. This was due to its focus on the downturn in the education market in the United States, according to the report. It had a 19 percent market share in the quarter.
Acer, Dell and Asus made up the rest of the top five with market shares of 16.7%, 14.7% and 12.5%, respectively.