Installments Personal loans today see the importance of speaking as a way to market their services. Others have taken to speaking as a career in one of the same.
Speaking by groups of targeted perspectives allows you to get exposure to speak in front of multiple groups of targeted perspectives (if you are decent to speak), which helps grow your business. For many, then, the question becomes. “How do I get in front of multiple groups?”
You become a niche SPEAKER!
Of course there is no need to go around calling yourself a niche speaker (or you can), but to hone in on a very specific topic of interest and focus there. You remain clear of trying to speak to “all” related activities, or “all” related interior design, or “all” that surrounds your sector. It is much better and the most effective way for sales and for additional language contracts to perfect in a single theme, and to know everything you can about this topic. Be the owner of a small arena, and people take notice. Be the know-it-all of everything and people will walk right to you without a second glance or an invitation to speak!
Make the Word of Mouth Marketing Easy
Being an expert in a very specific area makes it much easier to get speaking commitments by word of mouth. We all know that 300 or more speakers who speak of “marketing” or “organization” is not true, but how many of us know someone who is laser focused in a very clear crystal niche, such as “marketing through Pinterest,” or ” organizational strategies for mothers of multiples “, or” the connection of color for health and well-being “?
Find an area where you know people struggle, and where they need very specific help, and where they have experience helping to solve problems and improve life, and the niche.
What do we talk about?
For some, this is a dreaded question. You know how it feels to be asked, “what do you talk about”, just to give a long winded response that weakens and makes the listener want to run away quickly. How much better will it be when you are asked, “what do you talk about”, and you answer something like: “I speak to how to market and grow your small business with words,” or “I speak to stress reduction and relaxation techniques for professional athlete. “
Give your niche some thought. Here are some questions to ask to find your language niche:
1. In which areas do I have experience?
2. What are some looming needs that people struggle with; what problems can i help solve here?
3. What topics am I passionate about sharing and teaching?
4. What is a specific topic that I understand correctly?
5. Where is the common denominator: what is the area I have experience in, where I see people struggling, where there is a need for understanding, where I can offer solutions, where I am passionate, where I can focus as an expert and leader?
Answer the questions. Then, take some time and find a key sector in your sector, where you can narrow it down and in niche. So create some really good speech titles around that niche area. These titles should locate a key point within your restricted niche, and offer the promise of a solution. For example, the key theme may be high-end travel on a budget (rather than simply “travel”), and a couple of your speech titles might be, “Medical tourism: Travel & Get Healthy, without being rich” and ”Europe for a great moment! travel like a king in a Pauper’s bag ”.